Users → Pain → Solution → Metrics
The default shape for any "design X" or "improve Y" question.
Value → Outcome → North Star
Pick a North Star that measures value delivered, not activity generated.
Diagnose the engine → Find the ceiling → One bet
For "how would you grow / 10x / monetise X" — one defended bet, not a list.
Goal → Behaviour → Metric tree
Derive success metrics for a feature from the behaviour it is meant to change.
What changed? → Scope → Decompose → Hypothesise → Validate
Diagnose a metric drop without guessing.
Top-down: population → funnel → frequency
Size a market by narrowing a population through penetration and frequency.